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Pricing Experiments (A/B Testing)

When you create multiple pricing pages in Wingback, you can use a conventional A/B testing tool to compare the performance of different plans against each other. A/B testing allows you to measure the effectiveness of different pricing structures, plan offerings, or designs by presenting the variations to different groups of visitors on your website.

To set up an A/B test with Wingback pricing pages, first, create the different pricing pages you want to test. These pages could have different plans, pricing tiers, or design elements. Once you have the pricing pages set up in Wingback, you can integrate them into your A/B testing tool.

The A/B testing tool will randomly display one of the pricing pages to your website visitors, allowing you to collect data on user engagement, plan selections, and conversion rates for each variation. Over time, this data will help you understand which pricing page is more effective at driving sales and customer satisfaction.

By analyzing the results of the A/B test, you can make informed decisions about the best plan offerings or designs to implement on your website. Once you’ve identified the most successful pricing page, you can update your website to feature that version for all visitors, ultimately improving your overall conversion rate and customer experience.

What is A/B testing? A/B testing, in a conventional sense, is a marketing technique used to compare two or more variations of a particular aspect, such as web page design, advertisement, or product offering, to determine which version performs better. It involves randomly splitting the target audience into different groups, showing each group a different version of the element being tested, and then analyzing the results to determine which variation produces the most desired outcomes, such as higher conversion rates, increased engagement, or more sales.

What is pricing plan A/B testing? When applied to different pricing plans, the concept and objective of A/B testing remains the same: to determine which option users prefer. The specific goal here may be to determine which price or model is more effective in attracting and retaining customers, maximizing revenue, or achieving other business objectives. With Wingback, you can create multiple pricing pages, each representing a different pricing plan or structure. These pricing pages can then be fed into a conventional A/B testing tool, which will randomly show the different pricing plans to your target audience.

Wingback Plan Editor This is a user-friendly tool that allows you to create and modify subscription plans for your product or service. With this editor, you can define plan details such as name, pricing, billing frequency, and features. The plan editor also enables you to set up usage-based pricing and configure usage limits for specific features. Once a plan is created or modified, it can be displayed on your public pricing page or used for quoting purposes. The plan editor simplifies the process of managing your subscription offerings while giving you full control over your pricing strategy.

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Analyze Usage Data

Wingback provides access to your customer data via a set of API’s. Each API has its own use and may benefit more than one business domain.

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Customer API

Use Wingback’s Customer API to analyze key information on your customers, including their entitlements and usage data. Find the most used features of your product and see which features drive the biggest revenue for you and which features are a drag-down and are not utilized by your customers. Check the contract data to find the best targets for an upsell campaign or track customers who are close to their renewal date to offer the best deals.

The APIs allow real-time synchronization with a CRM of your choice or an analytical tool ensuring that your business is acting on the latest information about your customers.

Integrating the Entitlement API with your other systems can provide various benefits. For instance, it can help improve customer support by providing support agents with up-to-date subscription and entitlement information. Additionally, it can enhance sales and marketing efforts by allowing your teams to segment and target customers based on their subscription details.

Wingback Entitlement API This API consolidates all subscription data available within the Wingback platform, enabling you to access, retrieve, and manage all the relevant subscription data seamlessly. It provides a unified way to integrate Wingback's subscription data with your other systems, such as CRM systems or analytics tools. The Entitlement API makes it easier for you to work with subscription information, including customer details, plans, pricing, and usage data. By leveraging this API, you can automate processes, streamline workflows, and ensure that all the subscription-related data is up-to-date and accessible across your various systems.

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Manage Product Catalog

Wingback helps you maintain you product catalog by streamlining the process of creating, updating, and managing product offerings. Wingback’s feature library provides a single, centralized location to manage all product features, making it easier to maintain consistency and track updates across various pricing plans. This means that the feature library in Wingback is, in fact, your product catalog.

What sets it apart from traditional CPQ tools is that it acts as a single source of truth, informing all aspects of your billing chain through the Entitlement API and various other components of Wingback. This ensures accuracy throughout your entire billing process.

Wingback Plan Editor This is a user-friendly tool that allows you to create and modify subscription plans for your product or service. With this editor, you can define plan details such as name, pricing, billing frequency, and features. The plan editor also enables you to set up usage-based pricing and configure usage limits for specific features. Once a plan is created or modified, it can be displayed on your public pricing page or used for quoting purposes. The plan editor simplifies the process of managing your subscription offerings while giving you full control over your pricing strategy.

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Implement Sef-serve

To create a pricing page using Wingback, first navigate to the top menu and select “Pricing Pages.” This will bring up an overview of all existing pricing pages. Click the “Add Pricing Page” button to start creating a new one. Define a pricing page name and either allow the system to create an automatic slug ID or click on the button to manually define your pricing page slug ID. Add an optional description by entering it under the “Description (Optional)” field. Click the “Add Plan” button to add a plan to your pricing page, and choose a plan from the plan dropdown list. You can search for plans using the search menu bar. To finish creating the pricing page, click the “Add” button, and your new pricing page will appear in the list.

Once your pricing page is created in Wingback, you can integrate it into your company’s public pricing page (e.g., www.example-company.com/pricing). This allows customers to easily self-signup for the plans you offer. Just ensure that the callback URL and other necessary elements are properly configured for a seamless user experience.

What is Self-serve? Self-serve refers to a sales and customer service model where customers can purchase and use a SaaS product without direct assistance or intervention from a sales representative or customer service representative. In a self-serve model, customers typically sign up for the product online and can immediately begin using your software. The pricing and features of the product are clearly displayed on your website, and customers can select the plan that best fits their needs. The customer service and support provided in a self-serve model is often minimal, with customers relying on online help centers, knowledge bases, and user forums to find answers to their questions and resolve any issues they encounter. Self-serve models are often used by SaaS companies that offer relatively simple and straightforward products with low barriers to entry. This model can be highly scalable, allowing companies to reach a large customer base with minimal resources devoted to sales and customer service. However, the lack of direct interaction with customers can make it more difficult to build strong relationships and loyalty, and can limit the ability of companies to upsell and cross-sell additional products or services.

Wingback Self-serve Billing Portal The billing portal is a convenient frontend component designed to allow your customers to manage their own billing and payment information. It makes it possible for your customers to easily handle various billing-related tasks themselves, such as updating their payment methods, viewing invoices, and managing the subscription they are on. It provides your customers with the autonomy to manage their billing information at their convenience. This reduces the need for manual intervention from your support team, freeing up time for them to focus on other essential tasks. This platform also ensures that customers have immediate access to their billing data, promoting transparency and trust between your business and its customers. It streamlines the entire billing process, making it easier for both your customers and your team to handle billing-related tasks efficiently

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Manage Multiple Pricing Models

Wingback enables you to manage multiple pricing models effectively through the Plan Editor. Whether you’ve already got multiple pricing models you’re juggling, or you want to expand your offerings in the future, the Plan Editor accommodates both.

Wingback’s Plan Editor, at a high level, offers two vays to configure plans: Configuration on the plan level (eg. changing the price of your Standard Plan) and on the feature level (eg. setting a usage limit on Feature X within the Standard Plan). It was specifically designed this way to enable high complex pricing models to exist simulatenously, each with numerous variables, that all work on their own logic.

So you can create, modify or manage your plan’s pricing models, as well as manage each feature’s pricing model within each plan. You can assign up to 1 pricing model per feature, and so each plan can accommodate as many pricing models as there are features.

Currently, Wingback supports pricing models including: Per-seat, usage-based/metered pricing, flat-fee, tier, add-on, and more.

One key rule to keep in mind is that Wingback typically treats your product features as the “building blocks” that go into each plan — that is, any feature you offer a customer exists in Wingback as an individual unit that can be configured in any number of ways in any plan. Importantly, each feature’s logic within a plan is independent to that plan. So, you could have a premium feature that is sold as part of your Diamond Plan, where subscribers get unconditional access to it under that plan, and then also make that same feature available as a usage-based add-on to your customers on other plans.

Wingback Plan Editor This is a user-friendly tool that allows you to create and modify subscription plans for your product or service. With this editor, you can define plan details such as name, pricing, billing frequency, and features. The plan editor also enables you to set up usage-based pricing and configure usage limits for specific features. Once a plan is created or modified, it can be displayed on your public pricing page or used for quoting purposes. The plan editor simplifies the process of managing your subscription offerings while giving you full control over your pricing strategy.

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