Features that you price that can be added to your plans by your customers.
First, because it can be an easy way to get more revenue for the features you already offer. If there are certain high-value features, some customers even on a basic plan would be willing to pay extra just to access that one additional feature à la carte. Shipping new features as add-ons also allows you to preserve your existing plan structure as you ship additional features.
Example: Pipedrive
In some cases, it’s better to simply encourage your customers to upgrade to the next highest plan rather than allow them to access a single additional feature while staying on their current plan. This might be the case if some of your features really belong together best when used and accessed together; or if the customer profile of the add-on user really should upgrade to a more advanced tier.
Features that you price that can be added to your plans by your customers.
First, because it can be an easy way to get more revenue for the features you already offer. If there are certain high-value features, some customers even on a basic plan would be willing to pay extra just to access that one additional feature à la carte. Shipping new features as add-ons also allows you to preserve your existing plan structure as you ship additional features.
Example: Pipedrive
In some cases, it’s better to simply encourage your customers to upgrade to the next highest plan rather than allow them to access a single additional feature while staying on their current plan. This might be the case if some of your features really belong together best when used and accessed together; or if the customer profile of the add-on user really should upgrade to a more advanced tier.