> ## Documentation Index
> Fetch the complete documentation index at: https://docs-int.wingback.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Wingback Growth

> How Growth teams use Wingback.

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Growth teams benefit from using Wingback by gaining insights into customer behavior and optimizing pricing strategies to drive revenue growth. With our platform's A/B testing compatibilities, you can experiment with different pricing plans and identify the most effective approaches to convert and retain customers.

Second, Wingback's analytics tools allows you to leverage usage data and gain a deeper understanding of customer preferences and consumption patterns. Our [Entitlement API](/dev/guides/features-entitlements) enables you to sync subscription data with other marketing systems, creating targeted and personalized campaigns.

## Create New Pricing Plans

Creating a new plan in Wingback involves the following steps. Start by selecting "Plans" from the top menu on the main dashboard. Once there, click the "Add Plan" button in the upper right corner of the Plans page. You'll need to enter a name for the new plan in the "Name" field and choose the plan type from the dropdown menu, which can be recurring, one-time, or usage-based.

Continue by specifying the billing cycle by selecting the appropriate option like monthly, quarterly, or yearly, and set the price. For usage-based plans, define the feature you want to charge for, such as API calls, storage, or seats, and set a price per unit. You can also add any additional features or descriptions to the plan as needed.

Finally, click the "Add" button to save the new plan, and it will appear in the Plans list. Keep in mind that you can edit or modify the plan later by clicking on the plan name and making any desired changes.

### Background Info

<Snippet file="background/plan-editor-snippet.mdx" />

## Create A Usage-Based Pricing Plan

To create a pricing plan that uses usage-based pricing in Wingback, begin by accessing the main dashboard and selecting the Plans section. Click the "Add Plan" button to open the Plan Editor. In the Plan Editor, enter the plan name and choose "Usage-Based" as the pricing model. Set the billing cycle, price, and features as desired. Be sure to define the usage-based pricing component by specifying the unit price, included units, and any limits or overage fees, if applicable. Once you have entered all the necessary information for your usage-based plan, click the "Save" button to save the new plan. It will now be added to the list of available plans in Wingback.

### Background Info:

<Snippet file="background/usage-based-pricing-snippet.mdx" />

<Snippet file="background/plan-editor-snippet.mdx" />

## Implement Self-serve

To create a pricing page using Wingback, first navigate to the top menu and select "Pricing Pages." This will bring up an overview of all existing pricing pages. Click the "Add Pricing Page" button to start creating a new one. Define a pricing page name and either allow the system to create an automatic slug ID or click on the button to manually define your pricing page slug ID. Add an optional description by entering it under the "Description (Optional)" field. Click the "Add Plan" button to add a plan to your pricing page, and choose a plan from the plan dropdown list. You can search for plans using the search menu bar. To finish creating the pricing page, click the "Add" button, and your new pricing page will appear in the list.

Once your pricing page is created in Wingback, you can integrate it into your company's public pricing page (e.g., [www.example-company.com/pricing](http://www.example-company.com/pricing)). This allows customers to easily self-signup for the plans you offer. Just ensure that the callback URL and other necessary elements are properly configured for a seamless user experience.

### Background Info

<Snippet file="background/self-serve-snippet.mdx" />

<Snippet file="background/self-serve-billing-portal-snippet.mdx" />

## Pricing Experimentation

When you create multiple pricing pages in Wingback, you can use a conventional A/B testing tool to compare the performance of different plans against each other. A/B testing allows you to measure the effectiveness of different pricing structures, plan offerings, or designs by presenting the variations to different groups of visitors on your website.

To set up an A/B test with Wingback pricing pages, first, create the different pricing pages you want to test. These pages could have different plans, pricing tiers, or design elements. Once you have the pricing pages set up in Wingback, you can integrate them into your A/B testing tool.

The A/B testing tool will randomly display one of the pricing pages to your website visitors, allowing you to collect data on user engagement, plan selections, and conversion rates for each variation. Over time, this data will help you understand which pricing page is more effective at driving sales and customer satisfaction.

By analyzing the results of the A/B test, you can make informed decisions about the best plan offerings or designs to implement on your website. Once you've identified the most successful pricing page, you can update your website to feature that version for all visitors, ultimately improving your overall conversion rate and customer experience.

### Background Info

<Snippet file="background/what-is-ab-testing-snippet.mdx" />

<Snippet file="background/ab-pricing-experimentation-snippet.mdx" />

<Snippet file="background/plan-editor-snippet.mdx" />

## Connect Wingback to your CRM

Wingback's [Entitlement API](/dev/guides/features-entitlements) is a powerful feature that allows you to seamlessly integrate and push pricing plan or customer-related data from Wingback into other systems, such as a CRM system, an analytics tool, or a customer support platform. This integration ensures that relevant information about your customers, their subscriptions, and their entitlements are available across different platforms within your organization, making it easier to manage and analyze customer data.

To use the Entitlement API, you'll need to set up a connection between Wingback and the target system, such as your CRM. The API allows for real-time synchronization, ensuring that your CRM or other systems are always up-to-date with the latest information about your customers.

Integrating the Entitlement API with your other systems can provide various benefits. For instance, it can help improve customer support by providing support agents with up-to-date subscription and entitlement information. Additionally, it can enhance sales and marketing efforts by allowing your teams to segment and target customers based on their subscription details.

### Background Info

<Snippet file="background/what-is-crm-snippet.mdx" />

<Snippet file="background/ab-pricing-experimentation-snippet.mdx" />

<Snippet file="background/entitlement-api-snippet.mdx" />

## Edit Existing Pricing Plans

In order to edit existing plans, you first access the Plans section on the main dashboard. Once there, find the plan you want to modify in the list of active plans. Click the "Open Plan Editor" button under the respective name of the plan in the dropdown menu. In the Plan Editor, you can make changes to the plan name, billing cycles, prices, and features as needed.

After making the desired edits, click the "Save" button to save your changes. Keep in mind that certain options like deleting the plan permanently might not be available in the interface yet. To access other options such as archiving the plan or copying the plan ID, click on the three dots next to the plan name.

### Background Info

<Snippet file="background/plan-editor-snippet.mdx" />

## Change Self-serve Pricing & Packaging

In order to edit existing plans, you first access the Plans section on the main dashboard. Once there, find the plan you want to modify in the list of active plans. Click the "Open Plan Editor" button under the respective name of the plan in the dropdown menu. In the [Plan Editor](/manual/plan-editor), you can make changes to the plan name, billing cycles, prices, and features as needed.

After making the desired edits, click the "Save" button to save your changes. Keep in mind that certain options like deleting the plan permanently might not be available in the interface yet. To access other options such as archiving the plan or copying the plan ID, click on the three dots next to the plan name.

### Background Info

<Snippet file="background/plan-editor-snippet.mdx" />

## Geo-targeted Pricing

If you want to sell different plans in various currencies to diverse geographies, you can effortlessly create one pricing page per geography in minutes. When a customer signs up for a plan, they will receive exactly what was defined in the plan displayed on the pricing page. No additional coding work is required for the creation of extra pricing pages for other geographies. Changes to your plans will be immediately reflected on the pricing page. This means that even if you alter the feature composition of your plans, your pricing page will always remain up to date.

You have the option with Wingback to offer your products for sale in different currencies. Offering your product in multiple currencies increases its accessibility to customers in different regions of the world, helping you expand your customer base and boost revenue. When potential customers see pricing in their local currency, they may be more inclined to try your service, as it reduces any barriers to entry associated with unfamiliar or inconvenient currencies. A multi-currency pricing approach also enhances the customer experience, as they can easily understand the cost and avoid unexpected surprises on their bill.

In addition, providing multiple currencies can give you a competitive edge over other SaaS providers who only offer pricing in a single currency, attracting and retaining customers who prefer localized options. Furthermore, multi-currency pricing allows for revenue optimization by enabling adjustments based on local market conditions and exchange rates, maximizing revenue and profitability across different regions of the world.

### Background Info

<Snippet file="background/pricing-page-snippet.mdx" />

<Snippet file="background/plan-editor-snippet.mdx" />